Course curriculum

  • 1

    1. Welcome to the Course

    • Welcome to Advance U

    • How Social Media Will Benefit Your Business

    • Consider the Impact

    • How to Use Your Course Player

    • Cautionary Message About Legal Issues
  • 2

    2. Understanding the Role of Social Media in Today's World

    • The Difference Between Platforms

    • The Power of Different Platforms

    • Platform Differences Downloadable

    • Why You Need Facebook

    • How Important Is Social Media?

    • Mapping the Customer's Journey

    • The Facts About Social Media Discussion
  • 3

    3. Maximizing Facebook for Your Business

    • Setting Up Your Facebook Pages

    • Claiming and Merging Facebook Pages

    • Optimizing Your 'About Us' Page

    • Test Your Knowledge: How to Claim a Facebook Page

    • Launching or Relaunching Your Page Checklist

    • Rate Your Progress!
  • 4

    4. Distinguishing Personal and Business Content

    • Establishing the Difference between a Personal and Business Page to Drive Leads and Increase Engagement

    • Who Do You Serve?

    • A Day in the Life of Your Customer

    • Developing Goals for Your Social Strategy

    • Designing Your Social Strategy

    • Learn from Leaders: Why Your Firm Needs a Social Strategy

    • How Will You Determine Your Goal?
  • 5

    5. Developing Successful Content

    • What Is Your Message?

    • Content Is King

    • Content Creation Workshop

    • What Is the Perfect Post?

    • How to Create a Content Calendar

    • Example Content Calendar

    • Steps to Complete When Creating New Content
  • 6

    6. Finding and Using Images

    • All About the Right Image

    • How to Find Quality, Legal Images

    • Helpful Tools to Perfect Your Social Presence
  • 7

    7. Rules of Engagement

    • Rules of Engagement

    • Grammar Quiz

    • How Would You Respond?

    • Engaging Your Staff

    • Top 10 Tips for Working Within Your Organization
  • 8

    8. How to Find and Evaluate Success

    • Evaluating Progress

    • Your Social Media Metrics Cheat Sheet

    • Test Your Knowledge

    • You Need a Way to Stay Organized

    • Parting Words of Encouragement

    • Final Thoughts