Course curriculum

  • 1

    Chapter 1 - Welcome to the Course!

    • Welcome to Advance U

    • How to Use Your Course Player

    • Cautionary Message About Legal Issues

    • Marilyn Jones Gould Welcomes You!

    • A Little About You
  • 2

    Chapter 2

    • A Cremation Family's Story

    • Missed Opportunities

    • Creating a Powerful Last Goodbye
  • 3

    Chapter 3

    • What's Holding You Back with Cremation Families?

    • Embracing Cremation Families

    • Explain the Value - Role-Play #1
  • 4

    Chapter 4

    • How to Show Value When Families Want the Minimum

    • Taking the Time to Explain the Value
  • 5

    Chapter 5

    • How to Deliver for Cremation Families

    • What Would You Do?

    • Explain the Value - Role-Play #2

    • As Many Ways As Wishes™
  • 6

    Chapter 6

    • The Power of Packaging

    • Creating Value Through Packages
  • 7

    Chapter 7

    • How to Package Properly

    • Perfecting Packaging
  • 8

    Chapter 8

    • It's What's on the Inside That Counts

    • Make It Count Through Differentiation

  • 9

    Chapter 9

    • Putting It All Together

    • You Be the Judge
  • 10

    Chapter 10

    • Mistakes to Avoid

    • What Works – And What Doesn't
  • 11

    Chapter 11

    • Don’t Just Meet Their Expectations – Exceed Them

    • Go Above and Beyond for Families

    • Downloadable - Next Steps

    • Final Thoughts